ROI Dataworks consults with business to help them utilize customer and prospect data to create actionable marketing strategies.
Our engagements vary from customer profiling and acquisition list recommendations, to marketing benchmark development used to create strategic marketing plans. We will work with you where you are. We train and educate our clients so that when our projects are complete, you are ready to go forward with the knowledge and tools required to successfully implement data-driven marketing strategies.
Strategy and analysis required to target the business to consumer and the business to business segments necessary to sell products is based on sound strategy and return on investment. Strategic tools include data analysis, integrated marketing strategy, direct marketing tactics (direct mail, email, telesales, sales force, microsites, pURL) and advertising tactics (radio, newspaper, television, magazine, web design) to create a solid strategic plan implementing an integrated marketing plan.