When it comes to your current and prospective customers, what you don’t know can cost you; lost opportunities, wasted marketing dollar, promising relationships that go nowhere.

At ROI Dataworks, we believe that the more you know about your customers, the more you can impact the return on your marketing investment. To help you get there, we begin by leveraging your internal data to profile your customers and markets. Then we expand our perspective and uncover new learning by analyzing your costs and results, in innovative ways across a wide range of criteria.

You’ll see your business and customers in a whole new light, as we transfer our best practices in analysis and strategic thinking to your organization. You realize ongoing, insightful decision making that maximizes your ROI when you take advantage of the following:

  • B2B and B2C customer and prospect profiling
  • Customer transaction analysis
  • Segmentation analysis
  • P&L and ROI analysis
  • Strategic planning and channel strategy
  • Database development and modeling
  • Media strategy and placement
  • Market research and analysis
  • Internet marketing strategy
  • Sales territory analysis
  • Sales incentive planning
  • Supply and demand analysis
  • Pricing strategy
  • Marketing mix optimization
  • Revenue forecasting
  • Direct marketing strategy
  • Vendor research and recommendations
  • Web analytics reporting
  • Dashboard creation and reporting
  • Social Media monitoring
  • Channel reporting and optimization

Customer Profiling

Customer and Prospect Profiling ROI Dataworks develops customer and prospect profiles to help marketing target, and create relevant communication to increase retention, acquisition and penetration. Using data, we find actionable segments with stories. Demographic and ...

Data Consulting

Data Consulting ROI Dataworks consults with business to help them utilize customer and prospect data to create actionable marketing strategies. Our engagements vary from customer profiling and acquisition list recommendations, to marketing benchmark...