Who It's For

ROI Links is a tool used by company leaders who want to own their strategy.


CEOs who:

  • Understand that data strategy is business strategy
  • Want better visibillity and measurable results of key metrics
  • Recognize that correctly using data achieves business objectives and improves the bottom line
  • Want specific marketing strategies that are aligned with business objectives and capabilities

CMOs who:

  • Must understand customer behavior
  • Need specific strategies for targeting underperforming customer segments
  • Want strategies to reduce the cost of marketing to saturated customer segments
  • Want quantifiable results from marketing campaigns
  • Want to increase the efficiency of marketing efforts and know their return on investment

Marketing Directors who:

  • Need tactical responses to execute specific marketing strategies
  • Are tasked with measuring specific results of marketing campaigns
  • Need to validate campaign performance