Key Metrics
Tactical Response

In this era of “big data”, we prefer “little data” – the key metrics that are most important to your business – shown in an easy to view dashboard.

Key metrics are tailored to your business needs and may include:

  • Cost Per Lead
  • Lifetime Value 
  • Lead Conversion Rate
  • Active Customers
  • Churn Rate
  • Number of Leads
  • Marketing ROI
  • Easily compare current status to prior periods and project the trend for each metric.
  • Quickly assess the results of your marketing efforts.
  • Progress arrows identify metrics that have changed positively or negatively.

The core of ROI Links, the strategy page is an executive summary that summarizes key findings, their causes, and the steps you can take to improve performance. The overview displays your top strategic options at a high level in clear, concise terms – without requiring you to crunch numbers or wade through a stack of spreadsheets. From this page you can drill deeper into more specific findings and recommendations for acquisition, retention and penetration.

The key metrics for retention are displayed along with a brief description of each and an explanation of how changes in each are interrelated.

The detail on this page, along with similar pages for acquisition and penetration provide a closer view of customer behavior.

Understanding your customers and identifying changes in customer segments is an integral part of ROI Links. Demographic profiles are tailored to your data and may include:

    • Age
    • Income
    • Gender
    • Net Worth
    • Presence of children
    • Home size
    • Ethnicity

Combined with strategy, customer profiles are highly valuable for helping craft product offers and messages for targeting specific customer groups.

For any strategy to be effective, it must be actionable. ROI Links provides recommended tactical responses to the changes in key marketing metrics. For each metric, ROI Links identifies possible causes of changes and offers suggestions for actions you can take to positively change them.

The glossary defines terms and acronyms used in ROI Links that are specific to your organization, your industry, and to marketing.