Is your marketing strategy locked up in an overwhelming array of databases?
Can you easily use your customer and business data to guide strategic decisions?
Do you know which of your customer segments have the greatest potential – and which ones are saturated?
Are you maximizing the value of the customer data you already have?
ROI Dataworks Delivers Custom Solutions to:
Convert data into actionable strategies for acquisition, retention and penetration
Identify hidden market opportunities and under served customer segments
Evaluate the impact of your marketing efforts using key metrics that are critical for your business
"Using Kathy's data analysis, we were able to develop marketing profiles that helped us direct our new donor campaigns to audiences likely to support our programs. Her strategy allowed us to predict fairly precisely how much we could anticipate raising from the various donor categories.”
Jim Ruybal, Director
"In short, Kathy Dalsaso is amazing. While she may be a self-described 'math geek', she is much more than that...I know that the foundations of the recommendations I can provide are because of Kathy's analytical work."
Patrick J. Surrena, Principal
Chief Relevance Officer